One of the biggest challenges of dementia and Alzheimer’s is the mystique and fear most of us have about the disease. As a result we display classic ‘avoidance behavior’, which may provide temporary relief, but does not overcome society’s stigma and panic of the disease.
The Alzheimer’s Society in the UK have approached the issues head on and developed an awareness campaign using real people suffering from the disease to help us all overcome our fears and approach this global issue differently.
Please take a few minutes to watch this powerful campaign which strives to change the way we view the devastating disease and demonstrate that people suffering with the disease can still live well for many years. Just like most fears, understanding delivers acceptance, not fear.
Watch the short video by clicking here.
TriDelta Financial has adopted Alzheimer’s as our focus area of giving back to the community. We have a $50,000 contribution target and have succeeded in raising $23,500 so far.
If you’re interested in supporting our challenge to make a real difference, please click here to donate.
Anton can be contacted by email at anton@tridelta.ca and by phone at (905) 330-7448.
